Craziest PR Stunt of 2024 ? It happened at the College Football National Championship Game

How did this happen?

In the ever-evolving world of marketing and strategic partnerships, innovation and creativity take center stage. Recently, Alex Lieberman, co-founder of Morning Brew, set LinkedIn abuzz with an audacious proposition addressed to any daring Chief Marketing Officer (CMO) within the Fortune 500 ranks. In a post that sparked curiosity and anticipation, Lieberman presented an unconventional proposal, suggesting a collaboration that goes beyond the traditional realms of corporate partnerships.

On LinkedIn, he declared, "I have a proposition to any bold Fortune 500 CMO." The proposition involves the purchase of 50-yard-line seats at the NCAAF National Championship on January 9th for Lieberman and his 8 friends. However, what makes this offer truly intriguing is Lieberman's commitment to providing unique and engaging value in return.

The terms are clear: if a Fortune 500 CMO buys the tickets, Lieberman and his friends are ready to don any costume of the CMO's choosing—be it the company mascot, QR codes, or any other creative idea. Furthermore, they pledge to engage in attention-grabbing activities whenever the camera is on them, all while meticulously documenting the entire journey.

What Lieberman boldly claims is that the media value generated from this venture will unquestionably surpass the cost of the tickets. This proposition not only reflects Lieberman's willingness to push the boundaries of traditional partnerships but also underlines the potential for groundbreaking marketing exposure in an age where creativity and authenticity reign supreme. As we delve into the details of this proposition, we unravel a fresh perspective on the evolving dynamics of corporate collaborations and the innovative ways in which influencers and corporations can join forces to create unprecedented media value.

HubSpot Partnership Unveiled: Just two days ago, Alex Lieberman took to LinkedIn to announce his partnership with HubSpot in a brand deal that immediately caught everyone's attention. The essence of the deal was revealed as HubSpot pledged to send Alex and seven friends to sit in the coveted 50-yard line seats at the College Football National Championship. HubSpot would cover the expenses for the seats, and the group would embark on creative endeavors to promote the brand, with the goal of going viral in the process.

Strategic Storytelling Across Platforms: What distinguishes Alex Lieberman is his skillful storytelling across different platforms, especially on LinkedIn. In just two days, he posted about the collaboration six times, demonstrating a keen understanding of how to tell a story in different ways to captivate his audience. From expressing gratitude to Kit Bodner and the HubSpot marketing team to building anticipation for the upcoming game, Lieberman's storytelling has kept his followers engaged.

Creative Activation Strategies: One of the standout features of this collaboration is the series of creative activation strategies Lieberman has employed. From proposing outrageous marketing ideas to turning the National Championship into a real-life "Where's Waldo" game, Lieberman has effectively involved his audience in the marketing process. By asking for their craziest ideas and encouraging participation in spotting the HubSpot-clad group, he has turned the collaboration into an interactive experience.

Brilliant Execution and Speed: Beyond the creative ideas, what stands out is the flawless execution and speed of this campaign. Lieberman not only came up with a unique concept but executed it with precision. From hand-printing shirts due to vendor constraints to continuously updating his audience on the progress, Lieberman showcases how a seemingly minor hiccup can be turned into an opportunity for positive storytelling.

Strategic Leveraging of Personal Brand: As the co-founder of Morning Brew, Lieberman has leveraged his personal brand to amplify the impact of this collaboration. With a podcast and a newsletter reaching millions, Lieberman strategically uses these platforms to generate additional buzz around the HubSpot partnership. The media attention generated is not just limited to traditional outlets but is significantly influenced by Lieberman's extensive reach.

Anticipated Impact - Key Figures: The true success of this collaboration will be measured by its ability to go viral and gain traction on live TV during the National Championship. With over 556 engagements on a single post and an estimated reach of 40,000 to 50,000 impressions, Lieberman has successfully created significant buzz in just two days. With Lieberman's newsletter reaching over a million people, media visibility far surpasses traditional channels.

Alex Lieberman's collaboration with HubSpot exemplifies the power of creativity, strategic storytelling, and rapid execution in the realm of digital marketing. As the National Championship unfolds, the industry eagerly awaits to see if this partnership achieves its goal of going viral and propelling HubSpot into the limelight as a B2B innovator, with key figures already demonstrating its significant impact.